Top 11 Local SEO Tools You Should Be Using

Boost your local SEO strategy with these essential tools. Here’s a rundown of the top 11 local SEO tools that will elevate your performance, provide valuable insights, and streamline your workflow:

1. Google Analytics 4 (GA4)

GA4 offers comprehensive data collection, essential for tracking website performance. Focus on the Landing Page report to monitor organic traffic and key events, ensuring your SEO campaigns are on track.

2. CallRail

Enhance call tracking by distinguishing between click-to-call and actual phone calls. Integrate with GA4 to track first-time callers from your landing pages, providing deeper insights into call quality and conversion metrics.

3. Google Search Console (GSC)

Use GSC for analyzing search performance, identifying keyword opportunities, and tracking site visibility. Augment with Thijs van Hal’s GSC extension for easier date range comparisons and additional data insights.

4. Google Business Profile Insights

Connect GBP Insights to Looker Studio for extended data retention and comprehensive search term analysis. This setup is particularly beneficial for seasonal businesses.

5. Places Scout

Monitor local keyword rankings with precision using custom grid tracking reports. Leverage the SERP screenshot feature to diagnose ranking changes effectively.

6. Local Falcon

Utilize Local Falcon for quick, accurate local ranking scans. Its unique Share of Local Voice (SoLV) metric helps measure local SEO success by tracking top Google Maps positions.

7. Ahrefs

Conduct extensive keyword and backlink research. Although limited to country-level data, Ahrefs’ Keyword Explorer and Link Intersect tools are invaluable for competitive analysis and strategy development.

8. Google Ads Keyword Planner

Access precise local keyword search volume data, ideal for crafting targeted strategies down to city or zip code levels.

9. SEO Pro Extension

Quickly analyze metadata, headers, schema, and technical elements of any webpage, facilitating thorough SEO audits and implementations.

10. GS Location Changer

Manually check local SERPs by simulating searches from specific locations. This extension is crucial for validating client-reported ranking changes.

11. Awesome Screenshot

Capture and record SERPs regularly to monitor keyword rankings. Use its screen recording feature for client tutorials and troubleshooting.